Privacy Policy
BikeBug Trade Privacy Policy
Adventure Online Pty Ltd (ABN 38 650 576 195) trading as BikeBug, operating the BikeBug Trade wholesale website
Effective Date: 24 June 2026
Last Updated: 24 June 2026
1. Introduction
Adventure Online Pty Ltd (ABN 38 650 576 195), trading as BikeBug (“BikeBug”, “we”, “our”, or “us”), operates the BikeBug Trade wholesale website at www.bikebugtrade.com (the “Website”), and is committed to protecting your privacy and handling your personal information responsibly.
We recognise that your privacy is important and are committed to managing personal information in accordance with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs) and any other applicable privacy laws.
This Privacy Policy explains:
• what personal information we collect;
• how we collect, use and disclose that information;
• how we protect and store your information;
• when information may be disclosed overseas;
• how long we retain your information;
• your rights to access and correct your personal information; and
• how to contact us or make a privacy complaint.
BikeBug Trade is a business-to-business wholesale platform available to approved trade customers. By interacting with BikeBug Trade, visiting our Website, applying for or operating a trade account, placing orders or otherwise providing us with personal information, you acknowledge that your information will be handled in accordance with this Privacy Policy.
This Policy applies to all personal information collected through:
• the BikeBug Trade website;
• trade account applications and credit applications;
• trade customer accounts;
• orders and purchases;
• telephone enquiries;
• email correspondence;
• warranty and service requests;
• promotional activities;
• surveys; and
• any other dealings you have with BikeBug Trade.
This Privacy Policy does not apply to third-party websites, applications or services that may be linked from our Website. Those providers have their own privacy policies and we encourage you to review them before providing personal information.
2. Purpose of this Policy
The purpose of this Privacy Policy is to explain how BikeBug Trade manages personal information throughout its lifecycle.
Specifically, this Policy explains:
• what information we collect;
• why we collect it;
• how we use it;
• who we disclose it to;
• how we protect it;
• how long we retain it;
• how you can access or correct your information; and
• how you may make a complaint if you believe we have breached your privacy.
Where we collect personal information for a specific purpose that is subject to additional privacy terms or notices (for example, our Trade Account Terms or Credit Reporting Policy), those terms will apply in conjunction with this Privacy Policy.
3. Definitions
For the purposes of this Privacy Policy:
Personal Information has the meaning given in the Privacy Act 1988 (Cth), being information or an opinion about an identified individual, or an individual who is reasonably identifiable.
Sensitive Information includes information such as health information, biometric information and other categories defined under the Privacy Act.
Credit Information has the meaning given under Part IIIA of the Privacy Act, and includes information relevant to assessing an application for a trade credit account.
Website means www.bikebugtrade.com.
You means any individual who interacts with BikeBug Trade including trade customers, prospective trade customers, account holders, directors, beneficial owners and representatives of business customers, suppliers, contractors, website visitors and individuals who communicate with us.
4. What Personal Information We Collect
The personal information we collect depends on how you interact with BikeBug Trade.
The types of information we may collect include:
Identity Information
• name;
• title or role;
• date of birth (where required for credit assessment);
• username;
• account credentials.
Business and Credit Information
• business or trading name;
• Australian Business Number (ABN) or Australian Company Number (ACN);
• business structure and ownership details;
• director and beneficial owner information (where collected as part of a trade account or credit application);
• trade references;
• credit history and credit eligibility information (where you apply for a trade credit account);
• credit limit and account terms.
Contact Information
• business address;
• delivery address;
• billing address;
• telephone number;
• mobile number;
• email address.
Transaction Information
• products purchased;
• purchase history;
• invoices;
• returns;
• warranty claims;
• payment method;
• account payment history;
• order preferences.
Account Information
• trade account details;
• saved order lists;
• communication preferences;
• support requests.
Technical Information
When you visit our Website we may automatically collect:
• IP address;
• browser type;
• operating system;
• device identifiers;
• language preferences;
• referring website;
• pages viewed;
• search terms;
• session duration;
• approximate geographic location;
• cookie identifiers;
• website interactions.
Marketing Information
Where you have consented, we may collect information about:
• products viewed;
• abandoned order carts;
• email engagement;
• promotional preferences;
• survey responses.
Communications
We may retain records of:
• telephone calls;
• emails;
• live chat conversations;
• online enquiries;
• customer feedback.
Information from Third Parties
We may receive personal information from:
• payment providers;
• delivery partners;
• identity verification providers;
• credit reporting bodies;
• trade referees;
• fraud prevention providers;
• publicly available sources, including business and corporate registers;
• business partners where permitted by law.
We generally do not collect sensitive information unless it is reasonably necessary for our functions or activities, or where required or authorised by law.
5. How We Collect Personal Information
We collect personal information in a number of ways.
Directly from you
This includes when you:
• apply for or operate a trade account;
• apply for trade credit;
• purchase products;
• request a quotation;
• subscribe to marketing communications;
• participate in surveys;
• contact customer service;
• submit warranty claims.
Automatically
We may automatically collect information through:
• cookies;
• analytics tools;
• website logs;
• server records;
• mobile device information.
From Third Parties
Where permitted by law, we may receive information from:
• payment processors;
• logistics providers;
• fraud prevention services;
• identity verification services;
• credit reporting bodies and trade referees;
• publicly available registers;
• business partners.
Where reasonable and practicable, when we collect your personal information directly from you, we will take reasonable steps to notify you, or otherwise ensure you are aware of:
• the purpose for which the information is being collected;
• whether the collection is required or authorised by law;
• the consequences (if any) of not providing the requested information;
• the types of organisations to which we would usually disclose the information;
• whether we are likely to disclose the information to overseas recipients and, where practicable, the countries in which those recipients are located; and
• how you may access this Privacy Policy and make a privacy complaint.
This notification may be provided through this Privacy Policy, a collection notice, trade account application forms or other communications at or before the time your personal information is collected.
6. How We Use Personal Information
We use personal information only where reasonably necessary for our business activities or otherwise permitted by law.
Where we are required or authorised by law to collect, use or disclose personal information, we will do so in accordance with applicable legislation.
Examples include:
• assessing trade account and credit applications;
• supplying products;
• processing payments;
• arranging deliveries;
• managing trade accounts and credit terms;
• providing customer support;
• administering warranties;
• responding to enquiries;
• preventing fraud;
• managing product recalls;
• complying with legal obligations;
• improving our Website;
• analysing customer behaviour;
• undertaking business planning;
• maintaining records;
• administering trade pricing and promotions;
• conducting market research.
Where you have consented, or where otherwise permitted under the Privacy Act, we may also use your personal information to send:
• promotional emails;
• product recommendations;
• special offers;
• newsletters;
• customer satisfaction surveys.
You may opt out of receiving marketing communications at any time by:
• clicking the unsubscribe link;
• updating your account preferences; or
• contacting us using the details in this Policy.
We do not sell personal information to third parties.
7. Disclosure of Personal Information
We may disclose personal information where reasonably necessary to operate our business.
Recipients may include:
• payment providers;
• freight and courier companies;
• technology providers;
• website hosting providers;
• cloud storage providers;
• customer support providers;
• marketing service providers;
• fraud prevention services;
• credit reporting bodies (in connection with trade credit applications);
• trade referees;
• professional advisers;
• auditors;
• insurers;
• regulators;
• law enforcement agencies;
• courts and tribunals where required by law.
Where we disclose credit information to or obtain credit information from a credit reporting body, we do so in accordance with Part IIIA of the Privacy Act and our Credit Reporting Policy.
Where third-party service providers process personal information on our behalf, we take reasonable steps to ensure they are subject to appropriate contractual privacy and confidentiality obligations.
We may also disclose personal information where required or authorised by law, including to comply with court orders, regulatory investigations or statutory reporting obligations.
8. Data Security
We maintain administrative, technical and physical safeguards designed to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.
These safeguards include, where appropriate:
• Transport Layer Security (TLS) encryption;
• secure hosting environments;
• firewalls;
• multi-factor authentication for administrative systems;
• role-based access controls;
• password management controls;
• vulnerability management and timely security patching;
• periodic penetration testing and security assessments;
• security monitoring;
• audit logging;
• security incident response and business continuity procedures;
• staff confidentiality obligations;
• privacy awareness training; and
• regular review of security practices.
While we take reasonable steps to protect personal information, no internet transmission or electronic storage method can be guaranteed to be completely secure.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, resolve disputes, enforce our contractual rights and meet legitimate business requirements.
Retention periods are determined having regard to legal obligations, contractual requirements, the sensitivity of the information, operational needs,
and the purposes for which the information was collected. Credit-related information collected in connection with a trade account application is retained in accordance with Part IIIA of the Privacy Act and our Credit Reporting Policy.
Retention periods may vary depending on the type of information and applicable legal or regulatory requirements, including taxation, accounting and consumer protection obligations.
When personal information is no longer required, we take reasonable steps to securely destroy or permanently de-identify the information in accordance with the Privacy Act and our internal information governance procedures.
Where information forms part of backup systems or archived records, we will continue to protect that information until it can be securely deleted or de-identified in accordance with our retention schedule.
10. Overseas Disclosure of Personal Information
BikeBug Trade may disclose or store personal information with service providers located outside Australia where this is reasonably necessary to provide our products and services or to operate our business.
Our service providers may include providers of:
• website hosting;
• cloud storage;
• payment processing;
• fraud prevention;
• customer relationship management;
• email marketing;
• analytics;
• software support;
• cybersecurity services.
Some of these providers may process or store personal information in Australia, New Zealand, the United States, the European Union and other jurisdictions in which they or their affiliates operate.
Examples of providers we currently use include:
• Adyen
• PayPal
• BigCommerce
• Dotdigital
• Google
• Microsoft
The countries in which these providers process information may change from time to time as their infrastructure evolves.
Before disclosing personal information overseas, we take reasonable steps to ensure that recipients handle personal information in a manner consistent with the Australian Privacy Principles. This may include contractual privacy obligations, security requirements and due diligence assessments.
By providing personal information to us, you acknowledge that your information may be transferred to and processed in countries outside Australia.
11. Cookies, Analytics and Tracking Technologies
Our Website uses cookies and similar technologies to improve functionality, personalise your experience, understand customer behaviour and improve our products and services.
Cookies may collect information including:
• IP address;
• browser type;
• operating system;
• device identifiers;
• pages visited;
• products viewed;
• referring websites;
• order activity;
• approximate location;
• session information.
We may use both session cookies and persistent cookies.
Our Website may use analytics, advertising, personalisation and performance technologies including, where applicable, Google Analytics, Google Tag Manager, advertising pixels, first-party cookies, website performance tools, fraud prevention technologies and similar technologies. These technologies help us understand how our Website is used, improve its functionality, personalise content, measure the effectiveness of our advertising and enhance the overall customer experience.
Where enabled, these technologies help us:
• understand website performance;
• improve navigation;
• measure advertising effectiveness;
• personalise website content;
• recommend products;
• better understand customer preferences.
You may disable cookies through your browser settings. However, some website functionality may no longer operate correctly.
Where required by law, we will seek your consent before placing non-essential cookies on your device.
12. Personalised Marketing and Automated Profiling
We may analyse information about your interactions with BikeBug Trade to better understand your interests and provide more relevant communications.
This may include:
• products viewed;
• previous purchases;
• browsing activity;
• order activity;
• marketing preferences;
• email engagement.
This information may be used to:
• recommend products relevant to your business purchasing history;
• send personalised offers;
• improve our Website;
• better tailor promotions;
• measure campaign effectiveness.
We do not make decisions based solely on automated processing that produce legal or similarly significant effects on individuals. Trade credit applications are assessed having regard to information provided by you, your nominated trade referees and credit reporting bodies, and are not determined solely by automated means.
You may opt out of receiving personalised marketing communications at any time.
13. Children's Privacy
BikeBug Trade is a business-to-business wholesale platform intended for use by trade customers operating a business, and is not directed at or intended for use by children.
We do not knowingly collect personal information from individuals under the age of 18 in connection with the Website, except where incidentally
provided as part of a director, beneficial owner or business representative's details in a trade account or credit application.
If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete that information as soon as practicable.
14. Eligible Data Breaches
We take data security seriously and maintain procedures designed to identify, investigate and respond to actual or suspected data breaches.
If we experience an eligible data breach under the Privacy Act, we will comply with our obligations under the Notifiable Data Breaches Scheme.
Where required, we will:
• investigate the incident promptly;
• assess the risk of serious harm;
• notify affected individuals;
• notify the Office of the Australian Information Commissioner (OAIC);
• take reasonable steps to minimise any harm;
• review our systems and procedures to reduce the likelihood of recurrence.
15. Access to and Correction of Personal Information
You may request access to the personal information we hold about you.
You may also request that we correct personal information that is inaccurate, incomplete, misleading or out of date.
Requests should be directed to our Privacy Officer.
Before providing access, we may take reasonable steps to verify your identity.
In limited circumstances permitted by law, we may refuse access. If this occurs, we will provide written reasons where required.
Where practical, requests will be responded to within a reasonable period.
16. Deletion of Personal Information
You may request that we delete personal information we hold about you where it is no longer required.
In some circumstances we may be unable to delete information, including where we are legally required to retain records for taxation, accounting,
warranty, credit reporting, fraud prevention or other regulatory purposes.
Where deletion is not possible, we will explain why.
Where appropriate, information may instead be de-identified.
17. Direct Marketing
We may send marketing communications where permitted by law.
Electronic marketing communications are sent in accordance with the Spam Act 2003 (Cth). Where required, we will obtain your consent before sending commercial electronic messages, and all marketing communications will include a functional unsubscribe facility.
These communications may include:
• newsletters;
• new product announcements;
• catalogue releases;
• supplier promotions;
• wholesale pricing updates;
• product recommendations;
• product availability notifications;
• trade events; and
• surveys.
You may opt out at any time by:
• clicking the unsubscribe link;
• updating your account settings; or
• contacting our Privacy Officer.
Opting out of marketing will not affect transactional communications relating to your account or orders.
18. Privacy Complaints
If you believe we have breached your privacy or the Australian Privacy Principles, you may submit a complaint to our Privacy Officer.
Please provide sufficient information to enable us to investigate your complaint.
We aim to acknowledge receipt of your complaint promptly and respond within 30 days of receiving it. Where additional time is required due to the complexity of the matter, we will keep you informed of the progress of our investigation.
We will:
• acknowledge receipt of your complaint;
• investigate the matter;
• respond within a reasonable period; and
• advise you of the outcome.
If you are dissatisfied with our response, you may lodge a complaint with the OAIC.
Office of the Australian Information Commissioner
Website: https://www.oaic.gov.au
Telephone: 1300 363 992
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations or technology.
The most current version will always be published on our Website.
Any changes take effect from the date they are published unless otherwise stated.
20. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
Privacy Officer
Adventure Online Pty Ltd (ABN 38 650 576 195)
trading as BikeBug Trade
Email: [email protected]
Post:
PO Box 3221
Darra QLD 4076
Australia
Telephone: (07) 3184 8398
21. Trade Accounts, Trade Credit and Related Policies
BikeBug Trade offers approved business customers trade accounts and, where approved, trade credit facilities. When you apply for or operate a trade account, we collect personal information necessary to assess your application, administer your account, manage credit facilities and comply with our legal obligations. Where trade credit is provided, we may collect, use and disclose credit information in accordance with Part IIIA of the Privacy Act and our Credit Reporting Policy.
This Privacy Policy should be read together with any applicable:
• Website Terms of Use;
• Terms of Trade;
• Cookie Notice;
• Trade Account Terms;
• Credit Reporting Policy; and
• Collection Notices published by BikeBug Trade.
This Privacy Policy applies to www.bikebugtrade.com and supersedes all previous versions published by BikeBug Trade. Nothing in this Privacy Policy limits any rights or obligations that apply under the Privacy Act 1988 (Cth) or any other applicable laws.